How to make your book as popular as the Kelpies?

Met up with my old university mate, Gregor Ewing, last week at the Kelpies in Falkirk.

He is now an author too. Check out his great travelogue / Scottish history books:
Charlie, Meg and Me
Bruce, Meg and Me
We discussed how we could make our books as popular as the Kelpies - approximately 1 million visitors in first year of opening!